After following in his entrepreneurial father’s footsteps, Cooper Berg stepped into business ownership shortly after high school graduation. But custom apparel and promotional products were never part of the original plan — his first passion was running Bergs Bug Removal.

When Cooper needed a small batch of custom shirts for his business, he quickly discovered how difficult it was to find high-quality custom apparel with low minimum order requirements. Faced with ordering large quantities or nothing at all, he decided to take matters into his own hands.

In 2019, Cooper purchased his first embroidery machine and began building what would become White Wolf Custom Design & Apparel — a family-owned custom apparel and promotional products company proudly serving businesses and organizations throughout Central Minnesota.